Archive for the “Nike” Category

The campaign continues across Asia…

hk_ooh_punchbag_billboard

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mtclicktoplay The Nike : Meteor spot, not final sound…

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pbclicktoplay

Here is the Nike:PB spot. Still not final sound…

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bikeclicktoplay

Here is the Nike:Bike spot. Still not final sound…. (more…)

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big splat at the end of Punching Bag. There’s a mockup of 008, 009 and 010 after the jump so that you can see how the cuts splice together.

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most all the frames for c001, there’s a touch of tweens on the BagMonster towards the end but that’s about it. The transition FX aren’t in place, but the timing is set.

The full video at the beginning might have this playing a bit slow on some computers, at least at the beginning, but you can always click the GIF to view it in a window of its own, which can help if the framerate dips.

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Punching Bag cut 006, with the full frames for Nike but the key frames for the BagMonster.

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full lines for c003

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linestest for c009, Nike’s POV punch into the BagMonster’s face.

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Key frames and breakdowns for c005. It’d be nice to hold a little more at the end, but we’re right up against the 24f cut time.

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key frames for c003, wherein Nike gets a faceful of breath that probably reeks of sweaty gym bathroom drains. Or so we’d imagine. Ah, Smellovision, when will your time come…

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Composite for cut008.

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lines for c002, wherein the BagMonster™®©(j/k) strains the chains that hold it in place.

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Composite for cut007.

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Here is c008 with shadows.

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here is a composite for CUT 005.

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Cut 004 constitutes the longest single cut in the Punching Bag animatic.

-EDIT-

Updated with full sequence. Earlier partial cuts can be found after the jump.

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Here’s a line test for cut c007.

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Line work and shadows for the sweet kick.

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No tweens for this one, it’s set for the next phase.

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